Early stage visualisation is key to validating product ideas. To achieve this we use lightweight prototyping techniques to get to the root of the problem and evaluate what works well. Prototyping is invaluable in developing ideas collaboratively and providing reassurance that we are on the right track before beginning product development.

Whether a simple, low-fidelity, paper-based prototype or a highly detailed interactive electronic prototype, the benefits are measurable and help clarify architecture, flow and interactions.

A prototype also allows early testing of your product ideas with actual users. Their involvement and evaluation will provide useful information to feed back into the design process.