Cookie Policy
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Last updated: 25 August 2026
This Cookie Policy explains how DabApps Ltd (“DabApps”, “we”, “us” or “our”) uses cookies and similar technologies on dabapps.com.
It should be read alongside our Privacy Notice, which explains more generally how we collect and use personal information.
What are cookies?
Cookies are small files that websites can store on your computer, phone or other device when you visit them.
They are commonly used to make websites work, remember choices and understand how websites are being used.
Similar technologies may also store information on, or access information from, your device. References to “cookies” in this policy include these similar technologies where applicable.
How we use cookies
We currently use cookies and similar technologies for two main purposes:
- to operate the website and remember your cookie preferences; and
- with your consent, to understand how visitors use the website and improve its performance.
Our analytics technologies are not loaded until you choose to allow analytics cookies.
Necessary technologies
Some technologies are required to operate the website or remember choices that you make, including your cookie consent preference.
These technologies do not require consent where they are necessary to provide the website or a service you have requested.
You cannot disable necessary technologies through our cookie preference controls.
Analytics cookies
We use analytics services to understand how visitors use dabapps.com, including which pages are visited, how people navigate the website and how the website performs.
We currently use:
Google Analytics
We use Google Analytics 4 (GA4), provided by Google, to measure website traffic and usage.
Google Analytics may use cookies including:
| Cookie | Purpose | Typical duration |
|---|---|---|
_ga | Distinguishes website users | Up to 2 years |
_ga_<container-id> | Maintains information about a user's session | Up to 2 years |
Google documents these as the standard first-party cookies used by GA4.
Our Google Analytics property is loaded through Google Tag Manager and is only activated after you accept analytics cookies.
Microsoft Clarity
We use Microsoft Clarity to help us understand how visitors interact with our website, including through aggregated usage information, heatmaps and session interaction data.
Clarity may use cookies including:
| Cookie | Purpose |
|---|---|
_clck | Maintains a unique Clarity user identifier and preferences for this website |
_clsk | Connects multiple page views into a single Clarity session |
Microsoft identifies these as Clarity's principal first-party analytics cookies.
Clarity may also use Microsoft technologies in connection with its service. Further information about the cookies used by Clarity is available from Microsoft.
Microsoft Clarity is only activated after you accept analytics cookies.
Google Tag Manager
We use Google Tag Manager (GTM) to manage the analytics technologies used on our website.
Google Tag Manager acts as the mechanism through which our Google Analytics and Microsoft Clarity integrations are loaded.
Our current implementation keeps Google Tag Manager and the analytics services it controls blocked until you have chosen to accept analytics cookies.
We periodically review the technologies configured through Google Tag Manager. If we introduce additional technologies, such as advertising or remarketing services, we will review our consent controls and update this Cookie Policy where necessary.
Your cookie choices
When you first visit our website, you can choose whether to allow analytics cookies.
You can:
- Accept analytics cookies; or
- Reject analytics cookies.
Accept and Reject are presented as equal choices.
Until you make a choice, analytics technologies remain disabled.
Your choice is stored in your browser's local storage on your device so that we can remember your preference when you return.
Changing or withdrawing consent
You can review or change your cookie preference at any time using the Cookie preferences control at the top of this page.
If you reject analytics cookies, or withdraw consent after previously accepting them, we take steps to remove existing Google Analytics and Microsoft Clarity first-party cookies from your browser.
Where an analytics technology has already been loaded during your current visit, the website may reload when you withdraw consent so that the relevant analytics scripts stop running.
Withdrawing consent does not affect the lawfulness of processing that took place while your consent was valid.
Third-party services
Google Analytics and Google Tag Manager are provided by Google.
Microsoft Clarity is provided by Microsoft.
These providers may process information collected through their technologies in accordance with their own privacy terms and policies.
Information processed by these providers may be transferred outside the United Kingdom. Where personal information is transferred internationally, appropriate safeguards are used as required by UK data protection law.
For further information about how we handle personal information, including international transfers, please see our Privacy Notice.
Browser controls
Most web browsers also allow you to view, block or delete cookies, and to clear site data, through their settings.
Blocking or deleting cookies through your browser may affect how websites operate. Clearing site data for dabapps.com may also remove the locally stored preference that we use to remember your choice.
Changes to this Cookie Policy
We may update this Cookie Policy if:
- the technologies used on our website change;
- we add or remove analytics or other third-party services;
- our consent controls change; or
- legal or regulatory requirements change.
The latest version will be published on our website and the “Last updated” date will be updated where appropriate.
Contact us
If you have questions about our use of cookies or similar technologies, please contact:
DabApps LtdNile House
Nile Street
Brighton
BN1 1HW
United Kingdom
Email: [email protected]