The challenge
Brighton Fringe welcomes thousands of performers and audiences every May, delivering one of the UK's largest open-access arts programmes. With a vast number of events across venues, the festival team needed a mobile platform that would make it easy for visitors to browse performances, plan their schedules and buy tickets quickly. The app also had to integrate with multiple external systems for event listings, user authentication and ticketing, while remaining reliable during peak booking periods.
Our approach
We worked closely with the Brighton Fringe team to enhance the app's functionality and align the design with the 2022 festival identity.
The application integrates with programme and ticketing APIs, enabling live performance listings and straightforward purchasing journeys. Close coordination with third-party providers helped keep data flowing reliably and transactions secure.
The user experience was designed around discoverability. Clear navigation, intuitive search and streamlined booking flows reduce friction and encourage conversion, with performance planned around high-traffic festival periods.
When we started our search for a partner to build our app, we were looking for a creative and reliable company that showed attention to detail and an understanding of our needs. DabApps delivered all these qualities and more.
Darren Smallman, Marketing Manager at Brighton Fringe
Results and impact
The Brighton Fringe app gives audiences immediate access to thousands of performances in the palm of their hand. By simplifying event discovery and ticket purchasing, the platform supports stronger engagement and ticket conversion throughout the festival period. Reliable API integrations keep programme information up to date, while the app strengthens Brighton Fringe's wider digital ecosystem.
Looking ahead
With a strong technical foundation in place, the app can continue evolving alongside the festival's branding and audience growth. As Brighton Fringe expands its reach and programme, the platform is well positioned to support higher engagement, stronger ticket revenue and a better digital experience for visitors.