Our Insights

Expert views on technology, design, and the future of digital products.

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Pretty much every International Women’s Day I find myself reflecting on the pace of change in our industry. This year my thoughts have focused more on what the rise of AI means for equity and representation in technology.

Catrina Baker-Bassett

March 10, 2026

AI agents are already starting to change how work gets done inside organisations. But AI isn’t magic: like any transformation project, you need structure. Now we’ve gathered some experience doing this in the real world, I think it’s time to boil it down to a catchy slogan.

Jamie Matthews

January 19, 2026

A practical, proven approach to structuring Django projects that need to last. RAPID distils more than fifteen years of real-world experience into simple patterns that keep codebases clear, maintainable and easy to evolve.

Jamie Matthews

December 10, 2025

Reflecting on how a 19th-century poem about hope still speaks to the modern challenges of technology, creativity, and climate change.

Mark Aaron

November 3, 2025

UX isn’t going anywhere, it’s evolving. And those who adapt will turn AI hype into meaningful growth.

Mark Aaron

September 30, 2025

In the evolving landscape of software development, AI tools like OpenAI’s Codex are reshaping the way engineering teams collaborate…

Jordan Brown

June 3, 2025

Designing digital products: The art between the lines.

My intention here is not to try to answer the question of whether design can be viewed as art, nor whether it cannot be due to its very nature…

Mark Aaron

July 23, 2024

We are in a climate emergency. The planet is heating up, nature is being decimated, weather systems are destabilising, and pollution is intensifying. Humanity must address this, or nothing else…

Jamie Matthews

June 13, 2024

What Software engineers really think about AI

We asked Will, one of our engineers, some quick fire questions about what he really thinks about working with AI and to gain some insight into how AI can help…

Mark Aaron

June 4, 2024

This is a question we get asked a lot, and the short answer is – yes! AI has been in development for decades, but with the recent increase in visibility…

Chloe Ward-Smith

May 14, 2024

How do you design a website for multiple users with different needs?

In October we joined forces with Cardiff based branding agency, Stills, (our sister company) to re-design the website for Alcumus ISOQAR – leaders in ISO certification and training. If you’re…

Chloe Ward-Smith

January 30, 2024

Given our line of work, we’re pretty familiar with problem solving. The phrase; “a problem shared, is a problem halved” is one that nearly always rings true. It’s often not…

Mark Aaron

October 10, 2023