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ProMarketer
ProMarketer is an innovative, accessible platform that allows brands to brief the best tech providers and discover the latest in Market Technologies (MarTech) to power and accelerate innovation.
The team of seasoned entrepreneurs and product experts chose to partner with us to build an innovative marketplace platform aimed at the fast-growing MarTech sector. Powered by a rather impressive array of API integrations, ProMarketer performs profile matchmaking for MarTech vendors and the brands that require them.
A great project was delivered in the short timeframe. It went very well indeed and we really enjoyed working with you all in such a collaborative environment.
The challenge
We were tasked with producing a product Beta within a short period of time while running Agile. The ProMarketer web application would integrate with a variety of 3rd party systems (Auth0, Clearbit, Algolia to name a few) while the team were also working closely with the client on the look and feel.
How we solved the problem
By setting up components that relied on external APIs early on we were able to spot and resolve potential issues before they could affect timescales.
The team worked closely together throughout with regular standups internally as well as having the Product Owner on hand to clarify user acceptance criteria.
We used our tried and tested process of developing a Django application with a React user interface to produce a reliable yet sleek product.
The outcome
ProMarketer are now ready to launch their Beta platform and gather user feedback to influence the next stages of development. We are continuing to work on the project and liaise with the client to ensure that the best product possible will go to market.
Presentation to the shareholders was a great success. The buzz in the room was amazing and at the end, they all asked "How quickly can we take it to market?"